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Russell Brunson Books: The Secrets Trilogy and 12 Month Millionaire
Russell Brunson's best-known books are the Secrets trilogy: DotCom Secrets (2015), Expert Secrets (2017) and Traffic Secrets (2020). Each one is offered free plus shipping on its own site. In 2026 his company, Prime Mover, is publishing someone else's book: Vincent James's 12-Month Millionaire, which Brunson credits with his first Two Comma Club funnel.
Russell Brunson's books at a glance
| Book | Year | What it covers | Price on his site |
|---|---|---|---|
| 108 Proven Split Test Winners | 2013 | Website tweaks that raised conversions in his tests | Not a current offer |
| DotCom Secrets | 2015 | Sales funnels and value ladders | Free + shipping |
| Expert Secrets | 2017 | Offers, stories and selling your expertise | Free + $9.95 US shipping ($19.95 intl) |
| Traffic Secrets | 2020 | Getting your dream customers to your funnel | Free + $9.95 US shipping ($19.95 intl) |
| The 12-Month Millionaire (Vincent James, published by Prime Mover) | 2026 reissue + sequel | Direct response: magazine ads, continuity, mail | $97 + shipping for both |
The DotCom Secrets and Expert Secrets links are affiliate links, and so are the 12 Month Millionaire buttons. We may earn a commission at no cost to you.
The Secrets trilogy, in order
DotCom Secrets
The funnel book. It explains the value ladder and the funnel types ClickFunnels was built around. The checkout on dotcomsecrets.com offers the book free plus shipping, then a $37 audiobook bundle and a $97 recording upgrade.
Expert Secrets
The selling book: building an offer, telling the story behind it and presenting it. The site lists a $24.95 retail price and gives it free with $9.95 US shipping, plus bonuses.
Traffic Secrets
The traffic book: finding where your customers already gather and pulling them into a funnel. It is offered as a free hardcover with $9.95 US shipping.
Where 12 Month Millionaire fits
Brunson says he paid $297 for Vincent James's manuscript about 20 years ago and that his six-hour interview with Vincent became his first Two Comma Club funnel. Prime Mover now reissues it with a sequel. The free YouTube launch is on November 12, 2026, at 9:00 AM PT. Read the 12 Month Millionaire review or the Vincent James and Russell Brunson story.
Russell Brunson's 33-minute interview with Vincent James from Funnel Hacking Live 2026, posted on Brunson's YouTube channel on November 3, 2026.